A.B. Data, Ltd., a leading class action administration firm headquartered in Milwaukee, Wisconsin, has announced the appointment of Mary Getz as Vice President, Digital Media. Getz brings more than 15 years of experience in digital media planning and buying to her new role at A.B. Data.
Getz will work closely with Linda Young, Vice President, Media, leveraging the digital media components within notice plans. Her efforts will be focused on the development and successful implementation of digital media services to deliver effective and cost-efficient notices to potential class members.
“The addition of Ms. Getz to A.B. Data, along with the expansion of our media team leadership, is the latest step in our commitment to providing unparalleled services to our clients,” said
A.B. Data President Thomas R. Glenn. “Her experience in developing and implementing digital media strategies utilizing all digital channels, such as mobile, social, and SEO (search engine optimization) as well as others, makes her a valued addition to our media team,” Young added.
Getz’s background in the “digital revolution” goes back to 2000, when she helped Congressional candidates use the Internet to communicate with donors and, by 2002, develop the ability to accept donations online. Getz, who is Google AdWords-certified and, since 2004, has been a member of the Nonprofit Technology Network, has a bachelor’s degree in political science and chemistry from The University of the South, Sewanee, Tennessee, and a master’s degree in integrated marketing communications from West Virginia University.
About A.B. Data, Ltd.
Founded in 1980, A.B. Data has earned an international reputation for expertly managing the complexities of class action administration in securities, consumer, antitrust, wage and hour, discrimination, civil rights, ERISA, derivatives, insurance, environmental, mass tort, and Securities and Exchange Commission actions, as well as other types of cases. For more information about A.B. Data, visit http://www.abdataclassaction.com/.