Mary Getz plans, negotiates media buys, and oversees and directs all digital- and social-media programs for A.B. Data’s Class Action Administration Company, using such websites and networks for CAAC such as Google, Facebook, Yahoo! Networks, Conversant, and others. Her main goal is to develop digital media programs that will drive potential class members to relevant case websites for more information regarding settlements.
Ms. Getz has more than 15 years of experience in digital media planning and buying working with organizations such as The Lukens Company and the Episcopal Church Office of Government Relations, in the latter instance as its Grassroots and Online Communcations Officer. Her background in the “digital revolution” goes back to 2000, when she helped Congressional candidates use the Internet to communicate with donors and, by 2002, develop the ability to accept donations online. Ms. Getz, who is Google AdWords-certified and, since 2004, has been a member of the Nonprofit Technology Network, has a bachelor’s degree in political science and chemistry from The University of the South, Sewanee, Tennessee, and a master’s degree in integrated marketing communications from West Virginia University.