Mastering the complex task of providing notice to unidentified class members relies upon an investment of talent, experience, and customized information systems.
As one of the world’s most innovative marketers, A.B. Data has established a 30-year foundation in national and international database management solutions, bringing a virtually unequaled depth of knowledge to our field. The seamless integration of content across multiple (and often unconventional) communications platforms remains equally important. Our compliance and understanding of Rule 23 of the Federal Rules of Civil Procedure is crucial in meeting the legal requirements for any campaign. This includes the mandate that all notice documents and published notices are written in “plain language.”
Our process encompasses:
- Extensive research to understand and document class member demographic segmentation and behavioral habits with respect to media consumption.
- On-time and on-budget development of multi-tiered media programs designed to cost-effectively deliver the notice to potential class members.
- Creating synergistic campaigns that span traditional media, earned media, digital media, and direct mail. Executing each campaign component with flawless precision.
- Providing the documentation to support and verify the campaign reach and effectiveness.
Every notice plan we develop is derived from syndicated and accredited research and is backed by 20+ years of media experience. The result is a comprehensive, well-reasoned, and innovative program that meets or exceeds the requirements of Rule 23, giving potential class members the opportunity to see and act on the notice.