A changing world requires an innovative approach to media. A.B. Data’s digital media capabilities provide comprehensive, flexible, and cost-effective solutions that augment the reach of traditional media techniques. Our services provide access to all online channels, including national news outlets, major websites such as Yahoo! and MSNBC, search engines, Facebook, and YouTube. Through these different channels, we can customize an online media campaign that targets and reaches potential class members everywhere they go on the web.
Our digital media services include:
- Thorough online planning.
- Comprehensive review of demographics.
- Creation and placement of banner and text ads.
- Complete campaign reporting to show post-plan metrics, impressions, click-throughs, etc.
Mary Getz, Vice President, Digital Media
Ms. Getz has more than 15 years of experience in digital media planning and buying working with organizations such as The Lukens Company and the Episcopal Church Office of Government Relations, in the latter instance as its Grassroots and Online Communcations Officer. Her background in the “digital revolution” goes back to 2000, when she helped Congressional candidates use the Internet to communicate with donors and, by 2002, develop the ability to accept donations online. Ms. Getz, who is Google AdWords-certified and, since 2004, has been a member of the Nonprofit Technology Network, has a bachelor’s degree in political science and chemistry from The University of the South, Sewanee, Tennessee, and a master’s degree in integrated marketing communications from West Virginia University.
Mary Getz plans, negotiates media buys, and oversees and directs all digital- and social-media programs for A.B. Data’s Class Action Administration Company, using such websites and networks for CAAC such as Google, Facebook, Yahoo! Networks, Conversant, and others. Her main goal is to develop digital media programs that will drive potential class members to relevant case websites for more information regarding settlements.